Coolum Valley Farm
Farm E-Commerce WebsiteOverview
A comprehensive digital platform for a Sunshine Coast sustainable farm, showcasing their bamboo products and ethical sheep breeding program while enabling direct customer engagement.
Key Achievements
- Built a custom ordering system that supports sheep and bamboo products
- Transactional email integration
- Page design supports tracking conversion pathways
Technical Details
Tech Stack
Next.jsTailwind CSSResend APIYoutube VideoGoogle Analytics
Design Tools
Figma
Key Features
- Dual product catalog (Bamboo/Sheep)
- Custom sheep order form
- Custom bamboo products order form
- Google Analytics with conversion pathways
- Transactional email integration
Challenges & Solutions
Challenge:One of the biggest challenges was to build an ordering system that is deeply integrated into the way the farm runs. A simple product cart and checkout system does not work. Goods are available seasonally, and need to be prepared after the order is placed. Goods are not always in stock
Solution:The solution was to build a totally custom ordering system that uses forms to collect the essential customer preferences and details, and then emails the order to the farm owner, as well as a copy to the customer
Lessons Learned
- Building a custom order flow that sends orders to the email is fairly easy. One important consideration is to ensure that the domain emails are set up with a catch all forwarding service, as the actual farm inbox is using gmail.
